The youth goodwill ambassadors act in their home region across the world in order to promote Denmark as an attractive study and work destination. With support from a mentor and/or Danish education institutions, the ambassadors work as facilitators of study visits (exchange and full degree), internships and cooperation between Danish and international institutions of higher education and/or companies.

What characterizes the youth ambassadors are that they are active students with direct access to their home institution as well as to a comprehensive education network of potential students, trainees etc. The majority of the members of the youth corps are international students, however, some are Danish students with relations to international education institutions and/or companies due to a previous study visit or internship abroad.

The position of a youth goodwill ambassador is honorary and the appointment is exclusive and subject to official approval.