The purpose — The purpose of the corps is to promote Copenhagen globally in order to attract international investments, conferences, and tourism to the Capital Region of Denmark.

These elements are achieved through an extensive network of goodwill ambassadors, who in their local region connect and build strong relations to corporate executives, investors, academic institutions and public figures. Since its foundation Copenhagen Goodwill Ambassador Corps has provided significant value to the city of Copenhagen with more than 200 completed projects and cases.

The corps is present in 29 markets worldwide.